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Do you know how to brand yourself? (And we don't mean with a hot piece of iron.) Branding is an important piece of marketing, whether you're promoting a product, company, service or yourself.
Learn the fundamentals of good branding and why all brands must have a powerful driving force to be successful. We'll study major consumer brands to see how they do it, and how you can apply the same principles to your business. You'll leave inspired, not only in terms of what this session will do to ignite your business brand, but your "personal" brand as well.
Tryg Jacobson, founder of Jake's Cafe, A Creative Community and past chairman of Jacobson Rost Advertising, will introduce Coastal members to a proven goods branding model designed to help identify your personal driving force, link it to a target audience with similar values and beliefs, and create a unique and meaningful promise, and accompanying brand experience to authenticate your beliefs.
The Speaker & His Café
Tryg Jacobson retired from Jacobson Rost Advertising in 2010, where he served as chairman for nearly 30 years. He majored in Economics and minored in Communications at Macalester College, St. Paul, MN. In the last 15 years, Tryg has consulted for TEC international, and conducted branding workshops for hundreds of companies across the United States and Canada. Five years ago he founded Jake's Café, occupying the buildings that used to be Jacobson Rost. It is his vision for Jake's Cafe to one day become Wisconsin's premiere creative problem solving destination.
Jake’s Café is a highly collaborative, multi-disciplinary community of creative thinkers that enjoy working together to solve business problems in unique ways. Maybe you need a cool app, a creative idea or some brand consultation to put a little muscle in your sales and marketing effort. Or maybe you have a tougher nut to crack, like a corporate culture issue, new product launch or a sales meeting. You might need a team with an architect, interior designer, writer, video producer, composer, sound engineer, and an intellectual property attorney. That’s simply the beauty of working with Jake’s. It’s a creative community with all the talent you’ll ever need. All in one place.