Digital Marketing Analyst (Full-Time)

Lakeshore Technical College
Job Description
Salary Expectation: Support Staff – $24.43 per hour

Reports To:   Vice President of Outreach

Location:    Lakeshore Technical College – Cleveland, Wisconsin

Employment and Work Schedule: 38.75 hours per week x 52 weeks | Monday – Friday | Flexible day/evening/weekend hours based upon needs of the college

Purpose
The Digital Marketing Analyst is responsible for developing consumer-insight driven data to advance the online interactive experience and increase engagement. Measure, analyze, and report key performance indicators across all digital properties. Garner insights from analytics, set-up integrated digital recruitment campaigns, analyze metrics, and provide/implement actionable insights to the Marketing and Recruitment teams. Provide technical support and direction for the Salesforce/TargetX CRM.

Job Description
• Develop a high-level of expertise in Google Analytics and serve as an in-house expert on Google Analytics configuration and reporting.
• Monitor and analyze Google Analytics and other data sources.
• Analyze clickstream data and segment site visitors to uncover trends in online prospective student behavior.
• Leverage findings to ensure that web content and web applications are effective in supporting organizational priorities.
• Manage the creation and analysis of A/B and UX test results with the goal of continually improving the website experience, driving the growth of engaging new students, and increasing the return on investment.
• Collaborate with website developer to develop tagging implementation guidelines and best practices.
• Identify opportunities for tagging efficiency and provide solutions.
• Develop reports, based on quantitative and qualitative data/feedback, illustrating the performance of digital properties, including social media.
• Publish reports on an ongoing basis for use by Marketing and senior leadership.
• Consult with Marketing team regarding web traffic and effectiveness of marketing campaigns through all channels leading to digital properties.
• Develop, test, and maintain email templates and campaigns based on user-defined requirements.
• Develop and execute print and electronic admissions communication based on user-defined requirements.
• Maintain student application and other form-assembly forms, as necessary based user-defined requirements.
• Develop and maintain operational reports, dashboards, and other reporting tools and processes.
• Develop, test, implement, and maintain visualforce pages and Force.com sites for Salesforce CRM.
• Develop, test, implement and maintain automation of a wide variety of processes using APEX Classes, triggers, Process Builder, workflows, and other technologies supporting the Salesforce CRM.
• Serve as a liaison with LTC’s technology consortium to coordinate data migration and integration, including mass imports and exports supporting the Salesforce CRM.
• Review new release notes as they become available and seek opportunities for the implementation of new features. Perform upgrades to SalesForce as they become available.
• Collaborate with the Strategy division for college-wide reporting.
• In collaboration with the College Data Governance Committee, implement procedures such as data cleansing, including merging, de-duplication, upkeep of institutional data standards, and other integrated processes.
• Collaborate with Marketing, Recruitment, and Student Success staff to leverage the CRM to develop innovative recruitment strategies for inquiries and applicants.
• Monitor digital ad campaign performance and provide recommendations to optimize accordingly.
• Monitor outbound ConstantContact email marketing campaigns creating reports and dashboards to continually improve engagement and conversions.
• Serve as a member of the College Data Governance committee.
• Provide Five Star Customer Service throughout every interaction. Other duties and responsibilities as assigned.

Qualifications/Training/Experience*
• Bachelor’s degree or equivalent OR an Associate degree in Information Technology or computer science and two to four years’ of recent related occupational experience required in a related discipline. Google Certifications in analytics and/or digital marketing preferred.
• Experience with all aspects of Google Analytics and digital marketing tactics such as adwords, video, etc.
• Web programming experience a plus.
• Proven ability to create timely and relevant dashboards reflecting digital activity and engagement across multiple platforms.
• Ability to collaborate with Marketing, Recruitment, and Student Success team members in order to develop actionable tactics based on analytical insights.
• Experience in administering/supporting CRM systems, such as Salesforce. Higher education experience preferred.
• Experience with email marketing platforms such as Constant Contact, and the ability to manage related analytics.
• Demonstrated organizational and time-management skills, excellent verbal and written communication skills, analytical thinking skills, computer technology skills and abilities, problem-solving, attention to detail, prioritizing, decision-making, and follow-through skills essential.
• Ability to plan and set goals and follow-through to completion and ability to work independently and as part of a team.
• Ability to proactively learn platform updates and stay abreast of platform enhancements and changes.
• Ability to manage multiple projects concurrently and ability to analyze the design of business systems.
• Ability to work in a constantly changing environment.
• Strong customer service, organizational and time management skills.
• Exemplify college values in all staff and student interactions, as well as services delivered.
• Ability to establish and maintain effective working relationships and relate successfully with staff, students, and citizens of diverse cultural, social or educational backgrounds.
• Fluent, bilingual individual is beneficial.

*Note: Meeting the minimum requirements does not guarantee an interview for a position.

Condition of Employment
• Employment conditional on completion of a Background Information Disclosure (BID) and the results acceptable to the College.

Benefits
Health Insurance Employee Assistance Program (EAP) Vacation
Dental Insurance Paid Leave of Absence (PLOA) Health Reimbursement Account (HRA)
Vision Insurance Professional Development Flexible Spending Program
Long Term Disability Tuition Reimbursement  On-Site Child Care
Life Insurance Holidays Wellness/Fitness Center
Wisconsin Retirement System (WRS)  

Recruitment Period
Beginning:  Tuesday, January 21, 2020
Closing:   Applications will be accepted online until the position is filled; however, to ensure full consideration, application materials should be submitted for receipt no later than Thursday, January 30, 2020.
Online Application Process

The LTC online employment application must be completed in its entirety to be considered for a position at Lakeshore Technical College. To access the online application, visit www.gotoltc.edu, navigate to ‘Just for You’ and click on ‘Job Seekers’, choose ‘View Employment Opportunities’ to create an account login and to apply for the position. For additional assistance, please contact Human Resources.


 
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