JMKAC looking to hire Digital Marketing Specialist

John Michael Kohler Arts Center
Job Description
Digital Marketing Specialist
 
Summary:

The John Michael Kohler Arts Center is in search of a Digital Marketing Specialist with a passion for crafting and sharing meaningful and engaging digital content, through the thoughtful and strategic planning, coordination, execution and evaluation of the Arts Center’s digital marketing platforms. These include e-communication, website, social media, video, and selected online advertising outlets.  An individual who is excited by analytics, with a capability to use data to inform and optimize digital strategies and creative content to effectively reach and engage target audiences, is exactly who we are looking for.  Sound like a match? If so, we want YOU to be a part of our full service internal marketing team as a collaborator in sharing JMKAC’s exhibitions, programming, and mission to local and national communities. 

Essential duties/responsibilities:
  • Lead in the development of campaign strategy, content creation, planning, and execution related to all JMKAC digital marketing platforms (social, email, web, and online advertising platforms) to increase engagement, visibility, and local/national awareness and engagement In Arts Center programming.
  • Responsible for the crafting of all messaging/content shared on digital platforms in accordance with JMKAC brand and Chicago Manual of Style guides.
  • Driven by marketing campaign strategy and departmental stakeholder needs; proactively plan, draft content, and advise/direct on entry and accuracy of appropriate website content.
  • Assist in managing and strategizing with agencies contracted for projects/tactics designed to increase digital traffic and conversions.
  • Create, maintain, and provide regular analytic reporting on marketing key performance indicators (KPI’s); to evaluate effectiveness of email, social, web, and online advertising strategies in reaching marketing campaign and strategic goals.
  • Assist and collaborate in processes for regular web content audits to eliminate redundant, duplicate, or outdated information and identify when and where additional content is appropriate.
  • Evaluate and implement appropriate digital communication tools/resources needed for most effective and efficient marketing outcomes and workflow objectives.
  • Assist in managing and processing payment of all digital marketing expenditures in organized and timely manner.
  • Keep up-to-date with industry best practice and monitor competitor websites to offer ideas and recommendations on ways to keep the JMKAC website relevant and timely in SEO, UX, and creative web experiences/applications that keep website target audiences and users top of mind.
  • Other duties as assigned 
  • Bachelor’s degree in communication, journalism, public relations, marketing, or liberal arts preferred.  Associate’s degree in these fields may also be considered with significant years of experience.
  • 5+ years of progressive experience with digital content writing and development, working in the digital marketing/social media space; and designing/editing for web based media; knowledge of arts organizations a plus.   
  • Proven project and time management skills are essential. The ability to effectively multi-task, proactively interact and influence team members and internal stakeholders, and respond effectively to changing priorities is critical.
  • Strong communication skills (speaking, listening, influencing) are a must, with the ability to influence without authority
  • Detail-orientated individual, who takes ownership of all materials that are produced or posted.
  • Keen analytical mind with outstanding problem-solving skills.
  • Excellent content creation and writing skills. Demonstrated experience in all forms of new media social applications (Facebook, Twitter, YouTube, Vimeo, Instagram, Pinterest, etc.)Familiarity and experience in metric monitoring tools and analytics evaluation.
  • Passion for exploring all new media opportunities (evaluate trends, assess new data and keep up-to-date with the latest digital marketing techniques)
  • Experience with project management methodologies
  • Ability to work well with a large number of internal and external contacts
  • Energetic and ready to bring a creative energy to the table.
  • Advanced to intermediate proficiency in the following:  MS Office 360, web-based content management platform/s, Adobe Creative Suite, email marketing platform/s, Google Analytics, social media analytic areas, CRM platform/s, and basic HTML a plus but not necessary.
  • Flexibility in work schedule to accommodate capturing events and programming for a short time on some nights and weekends for the purpose of social media posting (preferred but not required)
The John Michael Kohler Arts Center is an equal opportunity employer and complies with all EOE and ADA requirements. We are committed to employing a diverse workforce, and we have a strong organizational commitment to racial equity. People of color, gender non-conforming people, people with disabilities, and low-income people are encouraged to apply. Please let us know if we can help make the application or hiring process more accessible for you.

Benefits:
  • Medical, Dental, and Vision insurance
  • Disability insurance
  • Employee assistance program
  • Employee discount
  • Flexible spending account
  • Life insurance
  • Paid time off
  • Parental leave
  • Retirement plan 
Send résumé with three professional references to cheidt@jmkac.org

A nationally acclaimed visual and performing arts complex in downtown Sheboygan, the John Michael Kohler Arts Center is devoted to innovative explorations in contemporary art. Central to its mission is promoting an understanding and appreciation of the work of self-taught and contemporary artists through original exhibitions, commissioned works of art, performing arts programming, community arts initiatives, and publications. The Arts Center’s collections focus primarily on works by environment builders, self-taught and folk artists, and works created in the Arts/Industry residency program.

The 100,000-square-foot Arts Center comprises ten galleries, a flexible performance space, studio-classrooms, meeting spaces, SHOP, and CAFE. The Arts Center also has an adjunct site: ARTspace, an exhibition space and shop in The Shops at Woodlake in Kohler Village. In 2021, the Arts Center will open the Art Preserve, a new building dedicated to the display and study of JMKAC’s collection of artist-built environments.
Type of Position:
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