''Building Your Brand'' - Lunch and Learn on February 12

January 12, 2020
“Building Your Brand”, will be the topic of a SCORE SE Wisconsin Lunch and Learn held on February 12th at the Sheboygan County Chamber, 621 S 8th Street, from 11:00 AM -1:00 PM. The workshop will be presented by Jay Olson, a SCORE mentor.  The “Lunch and Learn” session will be catered. Attendees should plan to arrive 15 minutes early to check-in. 
 
Registration is Open! Call the SCORE SE Wisconsin office in Milwaukee at (414) 297- 3942 or visit the SCORE website at www.sewisconsin.score.org. The Lunch and Learn workshop session will cost $35/person, with a $10 discount offered to the second attendee from the same company.
 
About the Presenter
Jay Olson retired in 2015 following a multifaceted career spanning 35 plus years as a marketing executive and branding consultant for Quad/Graphics, Ralston Purina and other leading organizations. Jay has consulted with organizations of all sizes in B2B, B2C and nonprofit with repeat success driving sustainable growth in revenue and brand equity. He now volunteers as a certified SCORE mentor and leads workshops on branding, content marketing, digital and social media marketing.
 
Workshop Overview
Whether you are a startup entrepreneur, solo-preneur, business owner or thinking about
starting a business, you want your brand to standout and be the best. Building a great
brand is foundational for starting and growing a successful business. It establishes your
credibility and reduces the time it takes to build your business.
 
Before creating your brand identity and website, it is essential to first have a clear vision
about what your brand stands for and a solid brand strategy to build it. In this workshop
you will learn best practices and practical advice for small businesses on how to:
  • Discover and articulate why your brand exists
  • Use inexpensive marketing research methods to better understand the role your brand plays in the life of your customer
  • Position your brand and communicate it with a consistent voice and brand alignment across all touch-points with your customer
  • Name your company, create your brand identity and protect it
  • Market your brand online and offline with a focused strategy on bringing your brand to life authentically and building your reputation as a trusted authority
  • Measure effectiveness of your branding efforts
Applying these learnings in your business operations greatly increases your ability to
build trust, abiding loyalty, and sustainable growth in revenue and brand equity.
 
The SCORE SE Wisconsin Winter Workshop Series is supported by the Sheboygan County Economic Development Corporation and the Sheboygan County Chamber of CommerceAs a resource partner of the U.S. Small Business Administration (SBA), SCORE has helped more than 11 million entrepreneurs through mentoring, workshops and educational resources since 1964.
 
 
Contact:
Collette Sizer, Score Volunteer
(630) 301-1078

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