2nd Annual Sheboygan Midwest Challenge Generated $3.3 Million In Economic Impact

SHEBOYGAN, WI – October 21, 2024 – The 2nd Annual Sheboygan Midwest Challenge, produced by Powerboat P1, generated a powerful economic impact for the area. Over the 3.5 days, estimated attendance was over 21,000 (including the popular downtown block party), and total visitor spending was more than $3.3 Million. Visit Sheboygan provides these numbers based on surveys conducted with local lodging properties, crowd counts during the race, and feedback from hospitality businesses. The data was compiled using per-person spending estimates provided by the Wisconsin State Department of Tourism.

The event not only boosted the local economy but also significantly raised the profile of Sheboygan through Powerboat P1’s national and international television coverage, showcasing the city’s many attractions to a worldwide audience of more than 230 Million homes. Sheboygan Mayor Ryan Sorenson shared, "We are incredibly proud to see the Sheboygan Midwest Challenge return for its second year and make such a tremendous economic impact on our community. Events like this bring exciting, world-class sports to Sheboygan and provide a platform for our local businesses, artisans, and hospitality industry to shine on a global stage. This year’s success highlights the growing appeal of Sheboygan as a premier destination for tourists and sports enthusiasts. We're excited to build on this momentum and welcome even more visitors to experience everything that makes Sheboygan special."

Powerboat P1 CEO Azam Rangoonwala shared, “It was no surprise that Sheboygan was recognized last year as the APBA best race site for hosting the inaugural Midwest Challenge in 2022, and this year’s event confirmed the city’s position as one the leading venues on the race calendar. It stands out due to its beautiful water, lodging options, outdoor recreational space, and a local government group that has embraced the sport of offshore racing. We know the city loves showcasing its waterfront and number one natural resource, Lake Michigan, and Mayor Ryan Sorenson’s energy and leadership have helped our relationship with Sheboygan continue to grow. We are delighted to have a Wisconsin venue on our schedule, less than an hour from Mercury Racing’s corporate headquarters.”

Visit Sheboygan, Mercury Racing, and the Sheboygan County Chamber were community partners joining the City of Sheboygan. Next year’s 3rd Annual Sheboygan Midwest Challenge will again occur along Lake Michigan's shore as one of several races in next year’s P1 Offshore series, with dates to be announced soon. For more information and updates, visit P1offshore.com.