About Us

TRICOR Insurance is a leading independent insurance agency, ranked among the top 100 independent agencies in the United States. With more than 220 employees and growing, we’ve earned the trust of over 40,000 clients across Wisconsin, Iowa, and beyond. As a locally controlled and operated business since 1945, our humble roots are the foundation of our strength. Today, even as we grow, our customers are still our friends and neighbors. We remain guided by our deep commitment to the people we serve and the communities we live in.