FOR IMMEDIATE RELEASE Jeff joins FifthColor following a career leading campaigns and experiential initiatives for globally recognized brands including Hershey’s, Xfinity, Humana, HBO, Husqvarna, Majestic Apparel, Johnsonville, Bushmills, Proximo Spirits, AOL, Dobel Tequila, Comcast, Comcast Business, GE, Mike’s Hard Lemonade, NJOY, Reese’s, and more. He has also led activations and integrated campaign work in partnership with organizations including the PGA Tour, NFL, NASCAR, and Major League Baseball. FifthColor is a full-service, independent, omnichannel marketing agency with all the experts under one roof. Built to make brands unforgettable, FifthColor delivers emotive marketing, evocative creative, immersive events, and precision print that not only gets seen but gets felt. Serving clients nationwide from its state-of-the-art facility in Sheboygan Falls, Wisconsin, the agency stands for sustainability, inclusivity, and diversity. Learn more at https://fifthcolor.com. FifthColor by the NumbersFIFTHCOLOR APPOINTS JEFF BAYSON AS CREATIVE DIRECTOR
FifthColor Appoints Jeff Bayson as Creative Director
SHEBOYGAN FALLS, Wis. — FifthColor has appointed Jeff Bayson as Creative Director, adding more than 20 years of integrated campaign leadership and brand storytelling experience to the agency’s growing creative team.
His experience spans experiential marketing, creative strategy, digital campaigns, broadcast, social, live events, content strategy, copywriting, and integrated creative leadership, aligning with FifthColor’s under-one-roof model that combines strategy, creative, digital, production, fabrication, and experiential execution.
Before joining FifthColor, Jeff spent 14 years at GMR as Senior Creative Director, where he led integrated campaign development from pitch through launch for brands across sports, entertainment, telecom, health, finance, and CPG industries. He directed multidisciplinary teams while helping drive measurable campaign performance, award-winning creative, and agency growth.
Among the campaigns Jeff helped lead:
“Jeff’s experience reflects the kind of integrated thinking and execution that aligns naturally with how we approach marketing at FifthColor,” said Justin Webb, owner and CEO. “He understands how to connect strategy, storytelling, experiential, digital, and production into campaigns that not only stand out creatively but also create measurable business impact. His addition strengthens our ability to continue delivering high-level work for brands looking for a more integrated partner.”
Jeff’s background also includes leadership roles at AOL, where he led creative development for national advertiser partnerships, digital transformation initiatives, and experiential activations tied to events such as SXSW and the Sundance Film Festival.
A graduate of Yale University, Jeff has earned recognition through numerous industry honors including Webby Awards, Effie Awards, ADDY Awards, Reggie Awards, IAB MIXX Awards, Horizon Interactive Awards, and Pro Awards.
“FifthColor has built something unique by bringing strategy, creative, digital, production, fabrication, and experiential together under one roof,” said Jeff. “That level of integration creates opportunities to build smarter, more connected brand experiences from the ground up, and I’m excited to help continue building that momentum.”
As Creative Director, Jeff will help lead creative development across integrated campaigns, experiential activations, content strategy, and brand initiatives for FifthColor clients nationwide.
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About FifthColor
Media Contact:
Erica Gollhardt
VP of Integrated Marketing
FifthColor
erica@fifthcolor.com | 920-918-8202
FifthColor
Erica Gollhardt VP of Integrated Marketing
