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Potyen Tapped as Keynote for ATHENA Awards
Award-winning business owner will share insight with female leaders.
SHEBOYGAN, WI — October 22, 2025 — The GameBoard, the innovative game store in Sheboygan, WI, that’s changing the way you think about playing games, is proud to announce that Lynn Potyen, owner and award-winning entrepreneur, will serve as the keynote speaker at the 2025 ATHENA Awards Dinner on Thursday, November 13, 2025, at The Berkshire, 821 N. 8th Street, Sheboygan.
Hosted CLEVELAND, WI – Lakeshore College invites anyone interested in a public safety career to learn about program options during its “Program Showcase: Public Safety” event set for Nov. 12, 1-5 p.m., on its Cleveland campus.
Activities will include facility tours, demonstrations of crime scene investigations and traffic stops, and fire engine tours.
Faculty will be available to answer questions about programs. Staff will also be available to answer questions about academic, financial and personal resources, MEDIA ALERTVeterans Day 50% off oil change discount at Jiffy Lube Who: All active, retired and veteran military What: Enjoy 50% off any oil change at select Jiffy Lube locationsWhen: Tuesday, November 11, 2025. No appointment necessary. Where: Jiffy Lube of Sheboygan (542 S. Taylor Drive – Sheboygan, WI 53081Additional information: This location is owned and operated by Jiffy Lube franchisee Stonebriar Auto Services, LLC, and offers a wide range of automotive services including brakes, tires, suspension Phoenix Anthem Launches New Online Store for Faith-Focused Art and Apparel
Celebrating with an Automatic 10% Discount Through October 31
Sheboygan, WI – October 20, 2025 – Phoenix Anthem, LLC, a Wisconsin-based multimedia and communications company serving Lutheran ministries, has launched a new online store at store.phoenixanthem.com. The store features Sacred Illumination stained-glass prints, Everyday Witness apparel, puzzles, books, and faith-rooted accessories designed to inspire Gospel-centered
The GameBoard Helps Kick Off the Holidays
Downtown Sheboygan firms prepare for Holiday Kick-Off Week.
SHEBOYGAN, WI — October 20, 2025 — The GameBoard, the innovative game store in Sheboygan, WI, that’s changing the way you think about playing games, will join other downtown businesses to support Harbor Centre’s Fall Into the Holidays campaign with Holiday Kick-Off Week, November 10–15, 2025. The weeklong celebration encourages residents and visitors to shop local, discover unique gifts, and
Starting a home services business — whether in cleaning, landscaping, maintenance, or remodeling — can be one of the most rewarding entrepreneurial paths today. The demand for reliable, local services keeps growing, and the barriers to entry are relatively low. Yet, long-term success depends on more than skill; it requires clear structure, strong systems, and visibility across both human and digital ecosystems.
TL;DR
To build a profitable home services business:
Define your niche and align your
Launching a dream business isn’t just about passion — it’s about precision. Success comes from blending creativity with systems thinking: understanding where value originates, how it’s delivered, and how to sustain it through evolving markets and technologies.
This guide outlines the essential phases — from idea validation to scaling — and provides tools, examples, and links to further resources to help you grow strategically.
Clarify Your Vision and Validate the Idea
Every thriving business begins Press Release
For Immediate ReleasePhoenix Anthem, LLC Launches Faith in Every Frame — 100% of Proceeds Support Sheboygan County Meals on Wheels
Sheboygan, WI – October 9, 2025 – Phoenix Anthem, LLC is proud to announce the launch of Faith in Every Frame, a collection of stained-glass photography prints designed to celebrate the beauty of Christian faith while supporting a vital community cause.
In keeping with Phoenix Anthem’s mission of service, 100% of all sales from the Faith in Every Frame
For Immediate Release
October 8, 2025Phoenix Anthem Launches Conversations for Christ Podcast
Sheboygan, WI – Phoenix Anthem, LLC is launching a new podcast series titled Conversations for Christ, with the first episode scheduled for release on Friday, October 17, 2025.
Hosted by Thomas Kelly, owner of Phoenix Anthem, the podcast features interviews with pastors, ministries, and schools in the Lutheran Church—Missouri Synod (LCMS). The goal is to share Christ-centered stories of ministry and
Local Artists Host Benefit for Homeless Services
“Warming Up to Art” collects winter clothing and funds for food bank
SHEBOYGAN, WI — October 6, 2025 — In recognition of Homeless Awareness Month and National Youth Homelessness Awareness Month this November, four local artists are hosting "Warming Up to Art," a special art show and sale on Saturday, November 1st and Sunday, November 2nd from 1:00 p.m. to 4:00 p.m. at Open Spaces Gallery in the Westgate Center 3893 Enterprise Drive Sheboygan,
STC Hosts Boo After Dark Trivia Fundraiser
Teams will compete in fun Halloween-themed trivia at Blue Harbor Resort.
SHEBOYGAN, WI--September 17, 2025--The Sheboygan Theatre Company, celebrating its 92nd season, invites the community to an evening of spooktacular fun at the upcoming Boo After Dark: STC Trivia Fundraiser. The event will be held on Saturday, October 18, 2025, from 7:00 to 10:00 p.m. at Blue Harbor Resort’s On the Rocks Bar, with doors opening at 6:30 p.m.
Teams of up to six
PRESS RELEASE
For immediate release
Contact: Rick Grant, 570-497-1026, rick.grant@rga-pr.com
The Black Pig and Berkshire to Host Festival Events
Iconic Sheboygan venues to play vital role in city’s inaugural film festival.
SHEBOYGAN, WI — September 2, 2025 — Organizers of the Sheboygan Film Festival (SFF)announced today that the Black Pig and the Berkshire, both on 8th Street in Sheboygan, directly across from the Weill Center, will serve as an official venue for two special
PRESS RELEASE
For immediate release
Contact: Tricia Roberts, 920-459-3773, stcshows@gmail.com
Tickets Available for STC’s Annual Murder Mystery Fundraiser
A Sin City–themed evening of intrigue and casino fun to benefit the theatre.
SHEBOYGAN, WI--September 3, 2025--The Sheboygan Theatre Company, celebrating its 92nd season, is thrilled to announce that tickets are now on sale for its 4th Annual Murder Mystery Fundraising Gala, taking place Saturday, February 28, 2026, from 6:30–9:00
Throwing an event on a shoestring budget? It’s doable—if you skip the fluff and lean into strategy. You don’t need glossy ads or expensive gear. You need tactics that feel local, move fast, and build real traction. The goal isn’t just turnout—it’s talk. Buzz that travels, shares that stick. Let’s walk through what works when every dollar counts.
Start with a pitch that moves peopleLet’s start with the part most SBOs rush past: the pitch. If you can’t sell your event out loud in 20 seconds, your audience
Every street tells a story, but not every storefront knows how to speak. For small business owners, the shop window isn’t just a frame — it’s a stage. Passersby aren’t just walking to their destinations; they’re scanning, deciding, and reacting in fractions of a second. That makes display design less about decoration and more about persuasion, the kind that doesn’t shout but still turns heads.
Lead With One Idea, Not Ten
Storefronts often collapse under the weight of too many messages. Clutter confuses.
Franchising has long been the golden middle ground for those who want to own a business but don’t want to build something from scratch. It's a promise of structure, brand recognition, and a proven model—but none of that guarantees success. The decision to open a franchise is less about buying into someone else’s success and more about laying the groundwork for your own. You’re not just buying a logo and a playbook; you’re committing to a long-term relationship with rules, expectations, and risks that are
In a world where consumers are inundated with options and marketing feels like background noise, trust has become the rarest and most valuable currency. For small businesses especially, building transparency into everyday operations isn't just ethical—it's strategic. While large corporations rely on brand recognition and advertising budgets, smaller companies must lean on authenticity, clarity, and human connection to forge deeper relationships. This isn't about grand gestures; it's about the details that
If you think a medical practice thrives on credentials alone, think again. In an era where patients have more choices than ever, experience is everything. A medical office that prioritizes patient satisfaction doesn’t just cultivate goodwill—it builds a thriving, referral-driven business. The best part? It’s not just about shorter wait times or a pleasant receptionist (though those help). To stand out, medical offices must rethink patient experience in ways that go beyond the basics. Here’s how.
The
Efficiency is the lifeblood of any successful business, and understanding how to systematically enhance it can be a game-changer. Welcome to the world of business process management (BPM), a strategic approach designed to refine and streamline your organization’s operations. In this article, we’ll delve into how BPM can help you break down complex tasks, harness the potential of your workforce, and leverage cutting-edge technology to significantly enhance productivity, mitigate risks, and adapt swiftly to
Potyen Tapped as Keynote for ATHENA Awards
Lakeshore College hosting “Program Showcase: Public Safety”
News Release: 10/21/2025
Phoenix Anthem, LLC Launches New Online Store for Faith-Focused Art and Apparel
The GameBoard Helps Kick Off the Holidays
Home Services 101: How to Start, Operate, and Grow with Confidence
From Vision to Venture: Practical Steps to Build and Grow Your Dream Business
Phoenix Anthem, LLC Launches Faith in Every Frame — 100% of Proceeds Support Sheboygan County Meals on Wheels
Phoenix Anthem, LLC Launches Conversations for Christ Podcast
Local Artists Host Benefit for Homeless Services
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STC Hosts Boo After Dark Trivia Fundraiser
The Black Pig and Berkshire to Host Festival Events
Tickets Available for STC’s Annual Murder Mystery Fundraiser
Throwing a Big Event on a Tiny Budget? Here’s How to Make It Loud Without Spending Big
Dramatic Window Displays: Making People Stop and Shop
Building a Business Without Starting From Scratch: Buying Into a Franchise
The Currency of Belief: How Small Businesses Earn Customer Loyalty Through Trust and Transparency
The Patient Experience: A Medical Office’s Secret to Business Growth
Mastering Business Efficiency Through Modern BPM Techniques
