Wisconsin-based agency designing and delivering immersive experiences for one of the nation’s largest sporting events

SHEBOYGAN FALLS, Wis. — April 17, 2026 — FifthColor is the official event activation partner for the 2026 Special Olympics USA Games, a weeklong celebration of inclusion, achievement, and the human spirit. Taking place June 20-26, 2026, in Minnesota’s Twin Cities, the USA Games will welcome nearly 3,000 athletes from all 50 states, supported by 1,500 coaches, 10,000 volunteers, and more than 75,000 fans.

As the lead partner for on-site activations and experiences, FifthColor has been working alongside the 2026 USA Games team to design immersive, accessible, and visually impactful environments across multiple venues. The activations will range from branded engagement zones and interactive experiences to fan-focused moments, all designed to create a unified and unforgettable atmosphere that celebrates the athletes, families, volunteers, and fans who embody the spirit of the USA Games.

“Being the official event activation partner of the 2026 Special Olympics USA Games is a true honor,” said Justin Webb, CEO of FifthColor. “The USA Games represent courage, joy, and unity. We are proud to play a role in building spaces where everyone — athletes, coaches, families, and fans — can come together and truly feel what it means to be a champion.”

FifthColor’s creative approach reflects the 2026 USA Games tagline “Calling All Champions.” It fosters inclusivity, joy, inspiration, authenticity, motivation, and encouragement to all who are involved.

“FifthColor brings a powerful combination of creative innovation and operational excellence,” said Mary Horwath, Chief Marketing Officer for the 2026 Special Olympics USA Games. “They are helping us transform every touchpoint—from competition venues to special event spaces—into a unified, immersive experience that celebrates our athletes and brings our mission to life.”

This partnership builds on FifthColor’s growing portfolio of high-profile event activations, which includes work for the 2025 Ryder Cup, the College Football Playoff, LIV Golf, the LPGA, and the USGA. The agency is known for transforming events into immersive experiences that connect brands with audiences in lasting ways.

About the 2026 Special Olympics USA Games

The 2026 Special Olympics USA Games – scheduled for June 20-26, 2026, across Minnesota’s Twin Cities with sports competitions at the University of Minnesota and the National Sports Center in Blaine – is a national celebration of inclusivity, changing perceptions, and the ability of the human spirit rising above limitations. The USA Games, with co-presenting partners Jersey Mike’s Subs and UnitedHealthcare, will be one of the biggest U.S. sporting events of the year, drawing tens of thousands of fans to celebrate the ability of nearly 3,000 incredible athletes from all 50 states as they compete in 16 Olympic-type team and individual sports. With a long history of championing inclusion, the USA Games now bring an unrivaled opportunity to Minnesota and beyond, to spark new energy around the Special Olympics movement and create a lasting legacy of positive change. For more info, visit: https://2026specialolympicsusagames.org/

About FifthColor

FifthColor is a full-service, independent, omnichannel marketing agency with all the experts under one roof. Built to make brands unforgettable, FifthColor delivers emotive marketing, evocative creative, immersive events, and precision print that does not just get seen, it gets felt. Serving clients nationwide from its state-of-the-art facility in Sheboygan Falls, Wisconsin, the agency stands for sustainability, inclusivity, and diversity. Learn more at https://fifthcolor.com.

FifthColor by the Numbers

• Founded (new ownership): 2015
• Employees: 6 to 100+ in less than 10 years
• Events: 350 professional sporting events, 25+ per year
• Growth: 2,200 percent revenue increase since 2015
• Headquarters: Expanding to 85,000 square feet in Sheboygan Falls, WI
• Services: Strategy, Integrated Advertising, Creative, Media, Social Media Content, 3D Design and Animation, Events, Print, Fabrication, Web/App Development, Engineering, Packaging Design, Photo, Video