PRESS RELEASE For immediate release Contact: Rick Grant, 570-497-1026, rick.grant@rga-pr.com Lynn Potyen and J.J. Hameister Tapped to Speak The GameBoard staff prepares to share thought leadership with the industry. SHEBOYGAN, WI -- February XX, 2025 -- The GameBoard, the innovative game store in Sheboygan, WI,that’s changing the way you think about playing games, is proud to announce that store owner Lynn Potyen and store manager J.J. Hameister have both been asked to address their industry at the Game Manufacturers Association’s GAMA Expo 2025, February 23-27 in Louisville, Kentucky. Potyen won the organization's Outstanding Contribution to the Games Industry award last year for her efforts to bring innovative gameplay to the community to stimulate brain development and advance critical thinking. Potyen and Hameister will be giving a seminar on Curating a Diverse Board Game Selection on February 24 at 11 am. Then Potyen will be presenting Playing for The Health of It on February 24 and 26. She will also be joining other retail panelists from around the world for an industry discussion about Adding Toys to a Game Store. “Attending national conferences is a great way to stay abreast of the changes in your industry,” Potyen said. “When we have the opportunity to share what we have learned, what has worked to benefit the customers we serve, we always try to step up and support others in our industry.” Potyen says she is especially looking forward to talking to the industry about tools to help stimulate and advance brain health, she embraced that mission “Anyone who knows our story knows that The GameBoard is the direct result of my efforts to help my son and other young people cope with developmental issues that so many young people have,” Potyen said. “We did not know at the time that our work would also have such an impact on adults of all ages. We’ve learned a lot over the past 18 years and I’m grateful for this opportunity to share some of it with our industry.” When in Sheboygan, visit The GameBoard at 621 N. 8th Street in the city’s historic downtown or call (920) 453-4263. About GAMA The Game Manufacturers Association (GAMA) is the non-profit trade organization dedicated to serving the hobby games industry. GAMA strengthens and supports all industry professionals by advancing their interests, providing educational programs and networking opportunities, and promoting our unique form of quality social entertainment. Formed in 1977 and incorporated as a non-profit organization in 1982, its mission is to promote the general interest of all persons engaged in the buying, selling, licensing, and manufacturing of hobby game products. About The GameBoardLynn Potyen and J.J. Hameister Tapped to Speak
the positive impacts board games have on brain health. While she won the
award last year for her innovative work in advancing the use of games as
18 years before she won the award.
