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FOR IMMEDIATE RELEASEFifthColor Appoints Jeff Bayson as Creative DirectorSHEBOYGAN FALLS, Wis. — FifthColor has appointed Jeff Bayson as Creative Director, adding more than 20 years of integrated campaign leadership and brand storytelling experience to the agency’s growing creative team.
Jeff joins FifthColor following a career leading campaigns and experiential initiatives for globally recognized brands including Hershey’s, Xfinity, Humana, HBO, Husqvarna, Majestic Apparel, Johnsonville, Bushmills,
Wisconsin-based agency designing and delivering immersive experiences for one of the nation’s largest sporting events
SHEBOYGAN FALLS, Wis. — April 17, 2026 — FifthColor is the official event activation partner for the 2026 Special Olympics USA Games, a weeklong celebration of inclusion, achievement, and the human spirit. Taking place June 20-26, 2026, in Minnesota’s Twin Cities, the USA Games will welcome nearly 3,000 athletes from all 50 states, supported by 1,500 coaches, 10,000 volunteers, and moreNews
FIFTHCOLOR APPOINTS JEFF BAYSON AS CREATIVE DIRECTOR
FIFTHCOLOR THE OFFICIAL EVENT ACTIVATION PARTNER FOR THE 2026 SPECIAL OLYMPICS USA GAMES

