Webb Leads the Wisconsin Agency Delivering Integrated Marketing, World-Class Activations, and Award-Winning Campaigns for Nike, Carbliss, the U.S. Open, and Beyond.

SHEBOYGAN FALLS, Wis., June 10, 2026 — In the past year, FifthColor executed fan activations at 26 professional sporting events, grew marketing clients by 34%, expanded production clients by 20%, and turned a $10,000 community investment into $225,687 in donations, earning a Gold Anthem Award alongside Google, Patagonia, and AARP. Today, that track record earned its next recognition: Founder and CEO Justin Webb has been named to the 2026 ADWEEK 50, one of advertising and marketing’s most prestigious annual honors.

FifthColor’s 2025 client roster reads like a who’s who of global sport and consumer brands: U.S. Open, Ryder Cup, PGA, Special Olympics, College Football Playoff, Nike, PUMA, Kohler, Mercury Racing, Toptracer, Carbliss, and Nurri. Each engagement demanded broadcast-visible precision across championship venues, hospitality builds, retail activations, and large-scale experiential programs, all executed flawlessly and on time.

Each year, ADWEEK honors the power players across advertising, marketing, media, and technology whose strategic thinking, operational savvy, and innovative outlook were instrumental to their companies’ success — leaders who may not always be front and center, but whose behind-the-scenes work drives the boldest results. Webb’s 2025 performance made him an unambiguous candidate.

Webb Saw the Shift Coming and Built Ahead of It

The marketing industry in 2025 was defined by a familiar pattern: brands demanding fewer agency partners, greater accountability, and flawless execution with no room for handoff failures between strategy, creative, production, and live delivery. For many organizations, that consolidation pressure exposed the seams in fragmented vendor relationships. For FifthColor, it was the environment in which the company was built.

Webb recognized this pattern early. Rather than chase volume or stretch across disconnected service lines, he tightened FifthColor’s operational model, ensuring that concept, design, build, print, logistics, and live execution moved as a single, accountable system. When consolidation became the industry’s mandate, FifthColor was already the answer.

What It Delivers: Clarity, Speed, and Confidence at Scale

The outcomes for FifthColor’s clients are direct and measurable. When strategy, creative, and production operate as one team, brands get faster speed to market, consistent storytelling from concept through live execution, and a single point of accountability that eliminates the breakdowns common in multi-vendor relationships. The result in 2025: deeper client trust, repeat engagements, and expanded scopes of work, even as competitors lost ground to industry consolidation.

That same proof-of-outcomes discipline extended to FifthColor’s community work. In 2025, a $10,000 investment in strategy, creative, and media support for the Sheboygan County Food Bank’s Food for Thought for Kids campaign generated $225,687 in matched and residual donations, engaged 40% first-time donors, secured 24 major gifts, and provided weekend meals to more than 600 children across 26 schools. The campaign earned a Gold Anthem Award, proof that FifthColor’s strategic approach delivers results regardless of the client or the cause.

The System Behind the Results

FifthColor’s competitive edge is a proven system, rather than a collection of disparate services. Webb has built an organization that fully integrates strategy, creative, production, fabrication, logistics, and live execution into one unified team without silos or broken handoffs. Clients get one accountable partner from concept to completion.

To scale that system, Webb led a 35,000-square-foot headquarters expansion in Wisconsin, an hour north of Milwaukee; a concrete investment in operational capacity that created permanent career opportunities and attracted top talent from across the United States and internationally. FifthColor has also committed $200,000 to Special Olympics 2026 and has donated more than $500,000 to local nonprofits since 2015, further evidence that the system is built to perform and to last.

“This recognition is a reflection of our entire team at FifthColor,” said Webb. “We built this company on the belief that integration, accountability, and purpose-driven work would define the future of this industry. To be recognized by ADWEEK alongside the brightest minds in marketing and media is an incredible honor, and it fuels our commitment to continue pushing boundaries for our clients and our community.”

About FifthColor

FifthColor is a full-service, independent, omnichannel marketing agency with all the experts under one roof. Built to make brands unforgettable, FifthColor delivers emotive marketing, evocative creative, immersive events, and precision print that not only gets seen but also gets felt. Serving clients nationwide from its state-of-the-art facility in Sheboygan Falls, Wisconsin, the agency stands for sustainability, inclusivity, and diversity. Learn more at https://fifthcolor.com.

FifthColor by the Numbers

• Founded (new ownership): 2015
• Employees: 6 to 100+ in less than 10 years
• Events: 350 professional sporting events, 25+ per year
• Growth: 2,200 percent revenue increase since 2015
• Headquarters: Sheboygan Falls, WI
• Services: Strategy, Integrated Advertising, Creative, Media, Social Media Content, 3D Design and Animation, Events, Print, Fabrication, Web/App Development, Engineering, Packaging Design, Photo, Video