Experience Sheboygan’s Vibrant Community at River Fest 2025

[SHEBOYGAN, WI] — River Fest is back and better than ever! The Harbor Centre Sheboygan invites the community to celebrate at this one-day festival along the scenic Riverfront Drive boardwalk on Saturday, September 20, from 11:00 a.m. to 5:00 p.m.

River Fest is a free, family-friendly event that showcases the heart of Sheboygan’s Harbor Centre through music, activities, food, and fun for all ages. Guests can discover local businesses and organizations through interactive booths, enjoy live entertainment, and take part in hands-on experiences throughout the day.

Festival highlights include:

Live Music: Masters of the Universe (11:00 a.m.–1:00 p.m.) and Buffalo Joe (1:30–4:30 p.m.)
 

Kids Entertainment: Randy Peterson’s show (1:00 p.m.)
 

Family Fun: Jean the Balloon Lady and a dedicated kids’ area
 

On the Water: U.S. Coast Guard boat tours
 

Food & Drinks: Food trucks and local vendors
 

Shopping: Vendor booths from Sheboygan’s Downtown, South Pier and Riverfront businesses
 

“We’re thrilled to welcome the community back to the riverfront for a day filled with music, family fun, and local flavor,” said Kristin Bahr, Harbor Centre BID member services manager. “River Fest is a celebration of what makes Sheboygan such a vibrant place to live, work, and visit.”

Bring your family, friends, and neighbors to experience the best of Sheboygan at River Fest 2025—a day full of connection, community, and celebration!

Contact: Kristin Bahr
Email: kristin@harborcentre.com

About the Harbor Centre Business Improvement District

The Harbor Centre Business Improvement District (BID) exists to provide resources to maintain and enhance the business environment for its members using funds from property assessments within the Downtown, Riverfront and South Pier District. The BID assists with winter decorations and spring planting efforts within the District. More information can be found at harborcentre.com.

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