3 Sheeps Brews Special Beer for Film Festival

When filmmakers and film lovers come to Sheboygan, they’ll drink well.

SHEBOYGAN, WI — September 15, 2025 — Organizers of the Sheboygan Film Festival (SFF) are excited to announce that the master brewers at 3 Sheeps have brewed a special beer in honor of the festival’s inaugural run, scheduled for October 2–5, 2025. The result is a bright golden German-style lager brewed with Rakau and El Dorado hops, balancing classic bready, honeyed malt character with refreshing notes of stone fruit and pine. Its light-to-medium body and crisp lager fermentation lead to a clean, moderately dry finish, with just enough hop bitterness to balance the sweetness of the malt. The beer, called “Very Big in Sheboygan,” is also a homage to John Candy, the subject of the opening night film.

“The three things that many people associate with Sheboygan are movie mentions, brats, and beer. We’re offering all three in our inaugural film festival,” said Beah Travis, Chair of the SFF Committee. “We are thrilled that our friends at 3 Sheeps have added their special brand of creativity to our upcoming film festival by brewing a special lager for the festival.”

The Sheboygan-based brewery and taproom was initially approached about a custom beverage. 3 Sheeps delivered on that, but also became a sponsor and is hosting a special film screening during the festival. Plymouth-based festival sponsor InkWorks Printing printed the product’s custom labels.

“We like supporting our local community,” said 3 Sheeps Marketing Communication Manager Josh Aschenbach. “We think it’s our duty as a Sheboygan company. We don't just happen to be in Sheboygan. We love to be in Sheboygan.”

After 13 years in business, 3 Sheeps releases over 200 beers each year, using the taproom as an incubator to determine which products people like.

For more information about the upcoming event, including sponsorship opportunities, submission requirements, or volunteer opportunities, visit the Sheboygan Film Festival website at www.sheboyganfilmfest.com.

About The Sheboygan Film Festival

With its inaugural event scheduled to take place October 2-5th, the Sheboygan Film Festival (SFF) is an annual film festival organized by Belladonna Film Project, a 501(c)3 film production company focused on independent film in the Midwest. SFF, the Malibu of the Midwest’s very own film fest, is open to filmmakers worldwide but focuses primarily on bringing regional independent film projects, for audiences of all ages, to the public’s attention. A typical annual program will include dramatic and documentary features, short films, and children’s programming. The event offers daily filmmaker conversations, panel discussions, and other events that showcase filmmakers, their projects, and the city of Sheboygan. To learn more, visit www.sheboyganfilmfest.com. 

About 3 Sheeps Brewing

Founded in 2011, 3 Sheeps Brewing is Wisconsin’s third-largest craft brewery. Based in Sheboygan, 3 Sheeps is known for brewing what Wisconsin drinks — from approachable year-round favorites such as Chaos Pattern, Wisconsinitis, and Fresh Coast, to adventurous limited releases and an award-winning barrel-aged program. 3 Sheeps beers are distributed across Wisconsin, as well as parts of Minnesota and Michigan. The Sheboygan Taproom is the heart of the brewery, where visitors can enjoy new releases, community events, and the creativity that drives 3 Sheeps. Above all, 3 Sheeps is proud to be a Wisconsin brewery, rooted in the people and traditions that make this state home.