The GameBoard Helps Kick Off the Holidays

Downtown Sheboygan firms prepare for Holiday Kick-Off Week.

SHEBOYGAN, WI — October 20, 2025 — The GameBoard, the innovative game store in Sheboygan, WI, that’s changing the way you think about playing games, will join other downtown businesses to support Harbor Centre’s Fall Into the Holidays campaign with Holiday Kick-Off Week, November 10–15, 2025. The weeklong celebration encourages residents and visitors to shop local, discover unique gifts, and experience the creativity and community that make downtown Sheboygan so special. 

“Holiday Kick-Off Week is the perfect reminder that the best gifts don’t have to come from big-box stores,” said Lynn Potyen, owner of The GameBoard. “Every purchase at a local business strengthens our community and keeps Sheboygan’s spirit vibrant and thriving.”

At The GameBoard, guests will find hundreds of games to spark connection and fun—from cozy family classics to the latest strategy and storytelling adventures—along with expert recommendations from owner Lynn Potyen and her team.

Shoppers can also participate in the Fall Into the Holidays receipt raffle for a chance to win $250 in local shopping rewards. Simply save receipts from participating small businesses, including The GameBoard, during the promotion.

“Holiday Kickoff Week is the perfect time to explore all that downtown has to offer while finding meaningful gifts for everyone on your list,” said Kristin Bahr, Member Services Manager of the Harbor Centre BID. “Skip the big-box crowds. Shop small, shop early, and shop Sheboygan this season!”

During the Downtown Open House on November 15, participating businesses will offer extended hours, in-store promotions, treats, and plenty of holiday cheer to go around. Celebrate the season, find your new favorite game, and support the shops that make Sheboygan shine. 

When in Sheboygan, visit The GameBoard at 621 N. 8th Street in the city’s historic downtown or call (920) 453-4263.

About The GameBoard

The GameBoard was founded in 2006 by Lynn Potyen, an award-winning proprietor, after her son was diagnosed with a severe speech delay. Through his journey, she was able to connect his therapy to the games they played at home. Since then, studies have shown that playing games together enhances creativity, fosters communication and socialization, and builds emotional skills and cognitive learning ability. Potyen is an outspoken advocate for using board games in education, therapy, and corporate team building. Her story is archived in the Library of Congress and in the 2023 book “What Board Games Mean to Me,” where she is part of an anthology featuring 28 voices from around the world. For more information about getting Potyen to speak to your organization or to visit the shop, https://the-GameBoard.com.